tea sample

Outdoor-adventure concept: red mug on a lake

When the Chips are Down

How do you feel when the chips are down? I am listening to the song, Under Pressure, trying to see the opportunities and finding solutions regarding my situation. I am glad that I have sold / bartered / distributed about two-thirds of the first (local) printing of my first book on tea. Circa 30 copies […]

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Shopping Cart With Receipts

The Symbolic Price is Right on the Money

Have you watched the television game show, The Price Is Right? I have set the price in a symbolic way, as  a play on words (read: numbers), and a commemoration on what happened in 1773 (December 16). I am glad to read that at least one backer and reader, understands the true value of my […]

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How to Set a Target Price for a Novelty Book

I am moving forward with the proofreading of my first book on (black) tea, so I have to start thinking a bit more about the marketing side of this self-publishing journey. I recently got lectured (in a positive way) by one of the owners of Indiska Thé & Kaffe Magasinet (The Indian Tea & Coffee […]

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